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LiveRamp BD Manager, Brand & Agency Addressability in New York City, New York

BD Manager, Brand & Agency Addressabilityat LiveRamp

New York City, NY, United States

LiveRamp is the leading data connectivity platform. We are committed to connecting the world’s data safely and effectively, advancing innovation, and empowering people to do good. Our platform powers customer experiences centered around the needs and concerns of real people, keeping the Internet open for all. We enable individuals around the world to connect with the brands and products they love. LiveRampers thrive on solving challenging problems for the good of humanity—and we’re always looking for smart, kind, and creative people to help us get there.

Mission:LiveRamp makesit safe and easy for businesses to use data effectively.

The Addressability team is growing and the hottest topic in the industry is Identity given that third party cookies are going away. With that said, the team is looking to add a Business Development Manager to help drive the mounting demand forward for brands and agencies looking to ‘bid on their IDL’s’ now with IDL enabled publishers and platform partners. Join our team and help the industry unify under the LiveRamp ID as it looks to scale into an upgraded alternative for third party cookies and enable people-based marketing across the open internet.

You will:

  • Be Responsible for coordinating brand and/or agency contacts involved in setting up and managing bidding on IDL deals with all the ATS partners involved

  • Own renewal process and is rewarded by revenue volume related growth for opportunities on over 300+ LR brand direct clients and their respective agency programmatic buying teams

  • Coordinate IdentityLink driven media deals and communications across all demand side partners (ie: brands/agencies/platforms)

  • Own customer relationship/management for existing test campaigns

  • Coordinate agency/brand GTM for new platform partners added to our growing IDL partner roster

  • Identify opportunities to engage other LR resources (ie: TV, B2B, DS) with brand/agency/platform partner prospects not currently using IDL

  • Own content and delivery for QBRs, onsite meetings and weekly touch base meetings with bidding on IDL partners

  • Own the tracking of the overall brand/agency bidding on IDL metrics

  • Liaise between LR product and IDL clients on bidding on IDL related technical questions

  • Document brand/agency info we're collecting as a result of the outreach: ie: contacts/roles, timing/budgets, partners they work with, platforms they push data to...etc.

About you:

  • Hustle - most important to this role is the ability to get a job done regardless ofobstacles. ATS is critical to LiveRamp’s strategy and failure is not an option

  • Excellent project management skills - must be able to track workstreams acrossvarious stakeholders and ensure deadlines are met

  • Remarkably strategic, driven, and very entrepreneurial. You should be able toquickly identify and triage opportunities and should be able to take an initiativefrom idea to finished product/partnership

  • AdTech/MarTech background is a required - you should be well known in theindustry and have strong publisher connections

  • Excellent communication skills both internally and externally at the executivelevel - you’ll frequently be providing updates to our Senior Leadership Team

  • Super independent and self-sufficient. You need little management, onlycoaching and mentorship - you’re ready to tackle the role from day 1

  • Type S(tartup) personality: smart, ethical, friendly, hard-working and proactive(no exceptions)

  • Live in NYC or Chicago

  • Willingness to travel


  • People: work with talented, collaborative, and friendly people who love what they do.

  • In-Office Food: enjoy catered meals, boundless snacks, and the occasional food truck.

  • Fun: we host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues.

  • Work/Life Harmony: flexible paid time off, options for working from home, and paid parental leave.

  • Whole Health Package: medical, dental, vision, and disability insurance. Plus mental health support (via Talkspace) and fitness reimbursement up to $100 per month.

  • Savings: our 401K matching plan helps you plan ahead.

  • RampRemote: a comprehensive program to assist you in setting up a home office that works for you

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across eight countries and four continents.

LiveRamp is an affirmative action and equal opportunity employer (AA/EOE/W/M/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, disability, sexual orientation, gender identity, genetics or other protected status. Qualified applicants with arrest and conviction records will be considered for the position in accordance with the San Francisco Fair Chance Ordinance. California residents: Please see ourCalifornia Personnel Privacy Policyfor more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.