SNOWE Acquisition Marketing Associate in New York, New York
Snowe is seeking a highly organized, analytical and motivated acquisition marketer to join our team. The ideal candidate has experience executing and optimizing on a variety of paid channels. The candidate should be intellectually curious with strong analytical skills and an exceptional ability to interpret data and communicate insights and findings. They are also a self-starter who thrives in a fast-paced, high-growth, results-oriented environment.
The role is based at Snowe HQ, in Union Square, NYC.
Plan, execute, measure and optimize multi-channel customer acquisition campaigns to achieve revenue, CPA and ROAS goals, where appropriate.
Help define KPIs to track and measure success of paid channels, and measure and analyze performance of marketing channels.
Provide regular reporting on performance, and identify trends and insights for optimizing and efficiently scaling campaigns to meet goals.
Evaluate emerging technologies and trends, testing where appropriate.
Brainstorm new and creative digital marketing growth strategies.
Maintain data-first approach through continual experimentation and optimization to meet and exceed business goals (testing images, landing pages, audiences, etc.).
Collaborate closely with creative team to develop engaging assets for campaigns.
Bachelor’s degree required
2-4 years of executional experience in digital marketing, preferably executional experience scaling paid marketing channels and platforms, with paid social key requirement. Specific experience with retail, branded e-commerce a plus.
Proficiency with digital marketing platforms such as Google Analytics and Adwords, ESPs, Facebook Ads, and other performance marketing tools.
Strong knowledge of paid search/shopping and display advertising is a plus.
Demonstrated understanding of acquisition and retention channels and marketing economics.
Strong understanding of site analytics, CRO and landing page optimization.
Competitive salary + equity
Health, dental and vision insurance