American Express Analyst - Merchant Marketing Governance in New York, New York
This role sits within the Merchant Marketing Operations team which is part of the Global Marketing Operations (GMO) organization in Global Business Services (GBS). GMO is the global enterprise utility responsible for end-to-end marketing campaign execution processes, enabling marketing innovation for our partners, ensuring we meet US Bank Holding company and regulatory expectations, and delivering efficiencies to enable faster speed to market and cost efficiencies, all while ensuring we are delivering on the promise to Card Members and Merchants.
The team’s primary responsibility is to provide marketing governance and consultation on the strategy and fulfillment of Card Member-facing marketing initiatives such as Merchant offers and programs across AXP. This team has become a center of excellence for the use of Merchant data in Merchant marketing and offer bonusing and also plays a key role in helping evolve our capabilities, platforms and processes that leverage Merchant data for Card Member marketing.
This Analyst will be responsible for: * Working closely with Client Managers, Marketing Consultants, and other teams who work with Merchant data to become a subject matter expert on the use of data in Card Member-facing marketing. * Understand how Merchant data is set up, which governance principles apply and how to translate that into flawless offer fulfillment * Partner with Card product and tech teams to implement and maintain Line of Business suppressions for all Merchant marketing. * Manage Repeat Merchant profiles and day to day Merchant offer data verification pipeline and prioritization to ensure key timelines are met. * Develop, manage and enhance ongoing dashboards and analytics to measure efficiency and time to market. * Vendor & budget management.Manage campaign refresh and offer remediation process. * Research, document and communicate emerging industry trends that impact offer fulfillment. * Vendor & budget management.
- Experience working with Merchant data and related systems a plus
- Ability to multi-task across multiple priorities
- Strong relationship skills
- Collaborative team player
- Positive attitude
- Strong advanced excel or data manipulation skills a plus
- Bachelor of Art or Bachelor of Science Employment eligibility to work with American Express in the U.S. is required as the company will not pursue visa sponsorship for these positions.
Title: Analyst - Merchant Marketing Governance
Location: New York-New York
Requisition ID: 18008303