Razorfish & Digitas Associate Director, Corporate Communications in New York, New York
Associate Director, Corporate Communications (Industry Analyst)
Digitas is a highly-caffeinated playground where brilliant minds come together to bring bold, award-winning ideas to life.
To inform key investment decisions, organizations must have a deep and dynamic understanding of market trends, competitors, and customer category developments to stay at the forefront of change.
To help with this, we’re looking for an outstanding Industry Analyst – someone who’ll serve as our go-to intelligence resource, identifying and examining trends in the Marketing Services landscape and ensuring that Digitas makes informed strategic decisions. Based in New York, this professional will support the Chief Marketing Officer, Chief Marketing Transformation Officer and the extended leadership team through leading industry analysis for Digitas across the globe.
Sound like you? Read on.
What you’ll do:
Curate custom research, source business intelligence, discern, monitor and package trends
Educate and collaborate with the leadership team across disciplines to shape strategy
Synthesize data and create a detailed digest, summaries and reports on a regular (i.e., weekly) publishing schedule.
Deep dive, long form “features” on critical themes that will impact our industry and our clients business such (4-6 per year).
Cultivate research relationships with external parties
Engage all stakeholders to identify content for the reports and long form features.
Own knowledge management within Marketing Services
Day-to-day, your role includes:
Defining and staying up-to-date with emergent trends in the Marketing Services space and acquiring game-changing knowledge to influence strategy.
Investigating competitor activity and identifying strategic opportunities and threats
Strategizing with leadership to pinpoint key areas for research and tracking as well as setting benchmarks to continually elevate performance
Creating a comprehensive digest, strategic overview reports and summaries to ensure all stakeholders stay abreast of major industry developments and trends
Advising leadership and providing recommendations to support the growth of the agency
Collaborating with leads to determine key areas of investigation
Partnering with internal leadership and third-party research companies to curate a timely and meaningful body of knowledge
Gathering business intelligence, conducting principal research and interviews
Synthesizing and dissecting data to identify game-changing insights
Articulating findings and helping leadership to achieve an informed point-of-view
Preparing a regular cadence of reports and assisting in the creation of publish assets to engage all stakeholders
Liaising and coordinating with Market Intelligence and Corporate Communications to ensure research best practices and access to knowledge
Joining forces with NA Market Intelligence and Corporate Communications Analyst Relations to strengthen partnerships, including with Gartner and Forrester
Establishing relationships of trust with industry experts, creating open communication channels to discern future strategies and preferences on products and suppliers
Structuring and owning the knowledge management function for this role
Organizing briefings from third-party analysts on relevant topics
We’re looking for strong, impactful work experience, which typically includes:
Extensive experience or expertise in Market Research, Marketing Services, Sales and an understanding of current trends
Sound analytical, critical-thinking and problem-solving skills
Identifying the underlying facts, reasons or principles of information by breaking data or information into separate parts
Devising strategies and objectives in alignment with the core vision and values
Managing multiple, large-scale projects, prioritizing deadlines while maintaining relentless attention to detail
Excellent oral and written communications skills – the ability communicate with impact through written reports, personal briefings and group presentations
A bachelor’s degree in Market Research, Statistics, Math or Computer Science
At least three years of industry experience in Marketing Services or Business Journalism
Got what it takes? We’d love to hear from you.
Digitas is The Connected Marketing Agency, committed to helping brands better connect with people through Truth. Connection. Wonder. With diverse expertise in data, strategy, creative, media, and tech, we work across capabilities and continents to make better connections and achieve ambitious outcomes through ideas that excite, provoke and inspire. Curious and fully transparent, we are always examining real human behavior to create authentic connections—between brands and consumers, clients and partners, and ideas and outcomes. Digitas has 3,300 employees across 12 countries and 24 offices, with an extended network via Publicis Media of over 23,500 employees present in more than 100 countries worldwide. To connect with Digitas or learn more, visit www.digitas.com
External Company Name: DigitasLBi
Street: 375 Hudson Street
Post End Date: 7/31/2018