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New York Times Associate Manager, Growth Marketing in New York, New York

Job Description

About the Role

The New York Times is looking for a motivated, collaborative, creative and analytical growth marketer to help implement new growth and engagement strategies for target audiences within and outside of and our app. Reporting to the Senior Manager, Growth Marketing, you will help plan and lead marketing campaigns, support product initiatives, and contribute to features and tests needed to change the attitudes and behaviors of non-subscribers, increase engagement and drive digital subscriptions. Additionally, you will have shared responsibility for achieving our Growth and Marketing OKRs (Objectives & Key Results) to improve the engagement and conversion of new subscribers and retention of current subscribers.


Creative Strategy: Work with Marketing leads across Audience Insights, Growth Marketing, Brand Strategy, Media Strategy and Creative to learn how to craft and deliver inspiring creative briefs that ensure all creative is on brand, relevant to and resonant with our audiences. Participate in the creative development process by helping guide creative and content strategy needed to help define and bring the creative idea to life.

Campaign Management & Execution: Manage end-to-end planning of product engagement and retention marketing campaigns, in partnership with Creative, Media and Project Management partners to implement flawlessly. Attend campaign scrums and stand-ups, working with project managers and team leads to ensure that teams have the information needed to proceed, and that blockers are removed in real-time. Analyze campaign performance in partnership with Marketing leadership, Audience Insights and Data Insights, and recommend next steps/ testing iterations to improve performance based on those results.

Marketing Strategy: Work with Data Insights, Audience Insights, Finance/Strategy, Media to analyze data and consumer insights and determine important trends and drivers that can be actioned on to further drive growth and engagement results.

Testing & Optimization: Ensure continued innovation by recommending new marketing strategies (including defined hypotheses and success criteria) to expand our reach, increase relevance, refine our segmentation and targeting, and engage new users. Coordinate project plans and develop marketing assets for these test & learn projects.

Collaboration: Partner closely with team members across the organization to develop strategy, launch and optimization of in-product tests, features, and marketing campaigns. Develop relationships to ensure all projects are planned, executed and launched on time and flawlessly. Be comfortable with shared ownership and contribution to projects to ensure that the best products, features and campaigns are created.

Basic Qualifications:

  • Bachelor's degree

  • 2+ years experience in digital marketing or related fields (ex: brand, product or advertising)

  • Comfortable interpreting and organizing data to identify key insights

  • Collaboration, with the ability to accurately and concisely share ideas, objectives and results with key stakeholders

  • Passion for The New York Times and our subscription business

  • Enthusiasm for collaboration and making colleagues successful throughout the company

  • Enthusiasm for learning — and for receiving, sharing and acting on regular feedback


The New York Times is committed to a diverse and inclusive workforce, one that reflects the varied global community we serve. Our journalism and the products we build in the service of that journalism greatly benefit from a range of perspectives, which can only come from diversity of all types, across our ranks, at all levels of the organization. Achieving true diversity and inclusion is the right thing to do. It is also the smart thing for our business. So we strongly encourage women, veterans, people with disabilities, people of color and gender nonconforming candidates to apply.

The New York Times Company is an Equal Opportunity Employer and does not discriminate on the basis of an individual's sex, age, race, color, creed, national origin, alienage, religion, marital status, pregnancy, sexual orientation or affectional preference, gender identity and expression, disability, genetic trait or predisposition, carrier status, citizenship, veteran or military status and other personal characteristics protected by law. All applications will receive consideration for employment without regard to legally protected characteristics. The New York Times Company will consider qualified applicants, including those with criminal histories, in a manner consistent with the requirements of applicable state and local "Fair Chance" laws.

Help shape the future of The New York Times

Whether it’s bringing new truths to light through reporting, optimizing products and formats to deliver a world-class digital and app experience, or analyzing data to better understand how we can best serve our readers, Times employees are part of a growing, unified team that is driven to build the best destination for journalism in the world.

That’s always been the case, but it is especially so today. In a time of uncertainty we’ve provided information and guidance to help readers navigate daily life — whether it’s understanding health risks or getting advice on staying sane and productive at home. This would not be possible without our journalists, data scientists, marketers, designers, engineers, project managers and many, many more.

Home to world-class talent

To create journalism and supporting products that stand apart, we must recruit the finest talent in the world. Journalists, data designers, videographers, agile marketers, art directors, and many others, we’re looking for people at all stages of their careers to bring different perspectives and practices to our teams. Together, we can make our journalism more insightful, meaningful and essential to the daily lives and understanding of people around the world.

Employee-driven benefits

If you see a job opening here that might be a good fit for you, we encourage you to apply. We offer a comprehensive and competitive benefits package that includes medical, dental and vision plans for employees and their families, health and wellness programs, a 401(k) plan, tuition reimbursement, paid vacation, paid parental leave and much more.

If you are an active employee at The New York Times or any affiliates, please do not apply here. Go to the Career Worklet on your Workday home page and View "Find Internal Jobs". Thank you!