Verizon Brand Marketing Manager in New York, New York
What you’ll be doing...
The Verizon Marketing team identifies key opportunities to build brand awareness, expand markets, drive sales and put the latest, most powerful technology in customers’ hands. We are looking for talented people to help us tell our Brand story – to create a narrative that promotes product innovation and builds customer trust.
ResponsibilitiesThe Brand Marketing Manager will be responsible for developing, launching, and managing strategies, tactics and marketing programs designed to meet growth, revenue, churn and brand health objectives across the Verizon enterprise for consumers. Specific responsibilities include:
Lead marketing professionals and external agencies to evaluate competitive activity, create strategy, and execute integrated marketing communication plans to impact target audiences.
Author comprehensive and focused creative briefs for complex products
Develop and implement traditional broadcast and content /digital programs to drive business results.
Synthesize and evaluate commissioned research/analytics to optimize positioning and track communication performance.
Work across the organization for stakeholder alignment on communications across business leads, media, consumer insights and GTM teams.
Monitor, evaluate and understand innovative marketing activity within our industry and best in class.
Understand influencer marketing and how to reach micro-segments as well as broader targets.
What we’re looking for...
You’ll need to have:
Bachelor’s degree or four or more years of work experience.
Six or more years of relevant work experience.
Six or more years of experience at a branding agency, advertising agency, consulting firm or corporate branding.
Even better if you have:
Has led development and production of 360 degree marketing campaigns
Strong organizational, interpersonal, presentation, oral and written communications skills required
Understands telecommunications fundamentals, architecture, drivers, and industry players
Understands business case development and analysis
Ability to multi-task (advance and prioritize many projects simultaneously), work independently and as an effective team member
Demonstrated ability to meet deadlines, complete important time sensitive tasks, adapt quickly to last minute changes and manage multiple projects simultaneously
Ability to create and work in a team environment
When you join Verizon...
You’ll be doing work that matters alongside other talented people, transforming the way people, businesses and things connect with each other. Beyond powering America’s fastest and most reliable network, we’re leading the way in broadband, cloud and security solutions, Internet of Things and innovating in areas such as, video entertainment. Of course, we will offer you great pay and benefits, but we’re about more than that. Verizon is a place where you can craft your own path to greatness. Whether you think in code, words, pictures or numbers, find your future at Verizon.
Equal Employment Opportunity
We're proud to be an equal opportunity employer- and celebrate our employees' differences,including race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, and Veteran status. Different makes us better.