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Thermo Fisher Scientific Consumer Access Marketing Manager in New York, New York

Job Title: Consumer Access Marketing Manager

Requisition ID: 138224BR

Location: US - Remote

What will you do?

The Immunodiagnostics Division (IDD) of Thermo Fisher Scientific develops, manufactures and markets complete blood test systems to support the clinical diagnosis and monitoring of allergy, asthma and autoimmune diseases. With 1,500 employees based in 25 countries worldwide IDD is the global leader in in-vitro allergy testing and also the European leader in autoimmunity diagnostics.

The Consumer Access Marketing Manager will be responsible for activating patients via existing and yet to be developed channels. This is a cross-functional role that will interface with and lead projects across a variety of teams, including Digital, Sales, and Product. Within these projects, this role must demonstrates a primary commitment to patient outcomes and satisfaction. This position will work for the benefit of the untested and undiagnosed patient, parents and caregivers who have not been able to easily access testing, or have not been engaged to do so on their own.

Reporting to our Manager, Consumer Access & Customer Marketing, S/he will primarily execute upon consumer initiatives but also requires the ability to collaborate and contribute to projects that focus on supporting the intersection between HCP, patients, and labs. S/he will partner with leadership to execute sophisticated / mission-critical marketing tactics to drive focused success by addressing market access challenges and consumer landscape changes. This role requires extensive internal cross-team collaboration and management of external resources such as retail partners and creative agencies.

RESPONSIBILITIES:

  • Improve the diagnostic experience

  • Leverage our platform to develop content and experiences which overcome poor patient experiences before and after testing

  • Advocate for improved patient experiences across the company and participate as the voice of consumers for cross-functional projects

  • Collaborate with product teams to create digital and printed patient education content for use in patient awareness and demand generation programs, including patient brochures, in-office materials, videos, and animations.

  • Conduct and/or support patient advisory boards and other required market research to ensure a deep understanding of the patient journey and patient decision-making process.

  • Increase consumer awareness and adoption of our current and future tests

  • Lead planning and execution of campaigns related to consumer initiatives and solutions for new and emerging consumer channels

  • Provide voice of consumer into the strategic planning process

  • Develop and implement consumer-specific strategic marketing plan including tactical programming recommendations and investment requirements to maximize effectiveness

  • Distill Consumer data and analytics into highly effective campaigns and other deliverables

  • Collaborate on patient outreach package development

  • Identify and develop new testing access points

  • Focus on innovating access routes for patients giving them easy & convenient access to incremental testing opportunities, which includes driving patient and sample flow by addressing the need for Point of Care Testing

  • Collaborate with sales and product teams to execute partnerships and drive activities that activate patients to get tested

How you will do it:

  • You will work cross-functionally with leadership and content stakeholders to create the portfolio customer experience strategy

  • Collaborate with national accounts to create a single partnership strategy for key accounts

  • Collaborate with global digital marketing to plan promotional strategies and tactics

  • Control budgets and allocate resources across projects

  • Develop relationships with industry influencers and KOLs

  • Drive execution of the consumer tactical plan and management of agencies/vendors

  • Work cross-functionally with marketing teams, sales, public relations, digital, and medical to ensure executional alignment

  • Navigate internal review processes and work with external partners to ensure timely and accurate execution of projects and initiatives

  • Understands and complies with all regulations governing the quality systems

How will you get there?

Education:

  • Bachelor's Degree required

Experience:

  • 3+ years previous healthcare/consumer marketing experience preferred

  • Strong knowledge of consumer healthcare trends required

  • B2C digital marketing experience required

  • Strong project management skills and understanding of project management lifecycle

  • Ability to successfully lead projects to completion on time and within budget

  • Excellent project leadership skills to ensure execution

  • Superior communication skills including ability to deliver formal business presentations to executive leadership

  • Initiative - ability to independently problem solve and find resolutions

  • Superior strategic thinking and analytical skills to synthesize market/Consumer insights into prioritized marketing opportunities

  • Strong capabilities in analyzing data to demonstrate quantifiable opportunities or results

Thermo Fisher Scientific Inc. is the world leader in serving science, with annual revenue exceeding $25 billion. Our Mission is to enable our customers to make the world healthier, cleaner and safer. Whether our customers are accelerating life sciences research, solving complex analytical challenges, improving patient diagnostics and therapies or increasing productivity in their laboratories, we are here to support them. Our global team of more than 75,000 colleagues delivers an unrivaled combination of innovative technologies, purchasing convenience and pharmaceutical services through our industry-leading brands, including Thermo Scientific, Applied Biosystems, Invitrogen, Fisher Scientific, Unity Lab Services and Patheon. For more information, please visit www.thermofisher.com .

Thermo Fisher Scientific is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, creed, religion, color, national or ethnic origin, citizenship, sex, sexual orientation, gender identity and expression, genetic information, veteran status, age or disability status.

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