Hospital for Special Surgery Director, Brand Communications in New York, New York

Director of Brand Communications

The Director of Brand Communications will help ensure brand culture and values are optimized for optimal experience for all audiences (patients, general consumers, target consumers, affiliate groups, and current/prospective employees). He/she will contribute to enterprise communications standards, including graphics, communications and processes for best in class customer interactions/touchpoints and overall impressions of the organization. The ideal candidate will have an analytical mindset; omni-channel experience, and consulting experience.

Role/Position Description

  • Support the strategy of brand management including understanding and leveraging strategic framework for customer experience: market and business dynamics; competitor brand position and expression; and market research to support brand health.

Brand Guidelines (25%)

  • Contribute to strategy of brand guidelines through both internal collaboration and policy development.

Enhance Patient Journey Brand Experience (25%)

3rd Party Brand Endorsements (20%)

  • The Organization is recognized by numerous outside organizations for excellence. Contribute to communications program and develop process for 3rd party brand communications, including policies and procedures.

Measure of Brand Health (15%)

Other (15%)

Position requirements

  • 10 Years related experience required, preferred from service environment (such as Hotel, Hospital/Healthcare System, etc.)

  • Consulting or agency experience

  • Omni channel experience

  • An advanced degree

  • Data/Analysis Skills. Prefer ability to synthesize a story, a business situation and/or to communicate clearly

  • Writing and editing experience (5 years)

  • Design direction and//or management experience (2-5 years)

  • Team and project leadership experience

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ID: 2018-10379

Hours per Week: 35

Shift: Days

External Company Name: Hospital for Special Surgery

External Company URL: www.hss.edu

Street: 535 E 70th St