PVH Corp. Director Consumer Solutions - PVH in New York, New York
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Director Consumer Solutions - PVH
PVH Chairman & CEO Manny Chirico has a phrase that describes the driving force behind the Consumer Insights & Customer Analytics Center of Excellence: No Rest For The Best. In an industry characterized by unprecedented change, significant shifts in consumer behavior and the rise of innovative technologies, we have seized upon the opportunity to become a more customer-centric and data-driven organization. We have consolidated our research and insights efforts under a single leader and hired a seasoned executive to steward the mission and development of a world-class practice and team. Members of the Customer Insights & Customer Analytics Center of Excellence team will advance thought leadership and organizational capability across our brands as well as help identify the business- and brand-building opportunities that will enable and fuel our continued growth. Simply put, we are a best-in-class company always looking for ways to become even better.
The Director of Consumer Solutions will contribute in a significant way by driving consumer insights into the business to create profitable, customer-focused actions, a critical process that will add meaningful value to the PVH portfolio of brands. This role will be an integral link between the needs of the business and the voice of the customer. This role will both influence and improve the way in which our businesses engage with consumers. Success in this role will depend upon a comprehensive understanding of customer analytics and consumer research, the ability to easily explain complex concepts, a flexible communication style focused on achieving the right outcome, intellectual curiosity, a creative approach to addressing complex challenges, and the ability to balance clear, strategic thinking with pragmatic, sleeves-rolled-up engagement and action.
PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:
Proactively look for ways to influence decision-making, improve business strategies, marketing programs, or product development processes through the creative use of consumer data
Effective communication of analytical findings such that key facts, insights and implications are clear and understood by those without analytics expertise; use of data visualization and other demonstration or description of information are important
Develop and drive consumer insights within the business in an effective manner that results in new programs / processes and / or enhanced consumer brand experiences
Represent the full consumer research and analytics capabilities to key business partners
Actively track performance and usefulness of insights provided to the business to ensure work if focused on providing value and all are being productive
Partner with consumer research and analytics experts to efficiently develop influential deliverables for your business stakeholders
Maintain project priorities, properly and proactively set expectations with business leaders, align deliverables to key decisions dates and collaborate with partners to ensure execution
Act as a trusted advisor with specific brand or channel business leaders
Collaboration with a wide variety of internal colleagues and stakeholders, particularly with fellow team members and brand or channel business leaders
QUALIFICATIONS & EXPERIENCE:
Six-eight years prior work experience in a combination of hands-on data analytics as well as analytics design and management
An understanding of basic business financials and experience comprehending publicly available financial documents
Demonstrated ability to utilize customer analytics outputs such as segmentation or lifetime value and consumer insights outputs such as primary research, product testing feedback or third party data sources like NPD to build a consumable, action-oriented recommendation
Excellent verbal and written communication skills; ability to discuss complex information in an easy-to-understand manner with clear recommendations based on data
Comfortable in a rapid response mode where information or answers are sourced from a database in a timely and thoughtful manner
Proven track record of collaboration and being able to work with flexible direction
Strong analytical and critical thinking abilities
Motivated, resourceful self-starter
Bachelor's Degree required, Masters in a quantitative field ideal
Natural collaborator who enjoys being a part of a team and is able to teach team members how to collaborate most effectively with different stakeholders and partners
Comfortable navigating and balancing multiple viewpoints
Willingness to learn and try new approaches
Nimble and flexible when it comes to juggling multiple priorities, projects and deadlines
Adaptable and energized by change
Energetic and enthusiastic about the opportunity to build something
Mature, professional demeanor
It is the policy of PVH Corp. to ensure equal employment opportunities to all qualified persons without regard to race, gender, religion, age, national origin, citizenship status, disability, qualified veteran status, marital status, or sexual orientation.
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With a history going back over 135 years, PVH has excelled at growing brands and businesses with rich American heritages, becoming one of the largest apparel companies in the world. We have over 36,000 associates operating in over 40 countries and nearly $9 billion in annual revenues. We own the iconic CALVIN KLEIN, TOMMY HILFIGER, Van Heusen, IZOD, ARROW, Speedo*, Warner’s, Olga and Geoffrey Beene brands, as well as the digital-centric True & Co . intimates brand, and market a variety of goods under these and other nationally and internationally known owned and licensed brands.
*The Speedo brand is licensed for North America and the Caribbean in perpetuity from Speedo International Limited.