Audicus Manager, Search Engine Marketing in New York, New York
Audicus is a disruptive consumer health startup based in New York City. We are changing the hearing aid industry with our first end-to-end online hearing aid solution - from testing to product delivery. We are highly mission-driven and have reconnected, transformed and empowered 10,000s of lives to date.
We are currently looking for an experienced Search Engine Marketer to drive our customer acquisition and analytics efforts. You will be reporting directly to the VP of Marketing and take an active role in driving user and revenue growth.
If you love complex customer acquisition and analytics challenges, working in multidisciplinary teams, tackling big social-impact opportunities - this role is perfect for you. We are looking for an energetic person who enjoys working in a highly collaborative, fun, and faced-paced environment.
Running our paid search media (both Google & Bing, both search and shopping)
Managing a seven-figure paid search budget
Forecasting and optimizing investments and performance across paid search channels
Landing page optimization for prospect engagement, lead generation and conversions
Marketing analytics efforts, including attribution of success to investment
Ad Tech Stack strategy and implementation
Owning our SEO efforts
Between 2 to 4 years experience in digital performance marketing
Track record of handling six-figure paid media investments
In-depth, hands-on, knowledge of our core media channels: AdWords and Bing
A highly data-driven, analytical and detail-oriented mind
Ability to share information and gain alignment from stakeholders when needed
Ability to prioritize your focus to meet deadlines when working on multiple projects
Strong understanding of eCommerce funnels and metrics
Strong understanding of analytics tools (Google Analytics, etc.)
Keen team player that can wear multiple hats in a given day/week
Creativity, tenacity, curiosity and an entrepreneurial spirit
Strong interest in technology and mission-driven business models