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Audicus Manager, Search Engine Marketing in New York, New York

COMPANY DESCRIPTION

Audicus is a disruptive consumer health startup based in New York City. We are changing the hearing aid industry with our first end-to-end online hearing aid solution - from testing to product delivery. We are highly mission-driven and have reconnected, transformed and empowered 10,000s of lives to date.

POSITION DESCRIPTION

We are currently looking for an experienced Search Engine Marketer to drive our customer acquisition and analytics efforts. You will be reporting directly to the VP of Marketing and take an active role in driving user and revenue growth.

If you love complex customer acquisition and analytics challenges, working in multidisciplinary teams, tackling big social-impact opportunities - this role is perfect for you. We are looking for an energetic person who enjoys working in a highly collaborative, fun, and faced-paced environment.

YOUR RESPONSIBILITIES

  • Running our paid search media (both Google & Bing, both search and shopping)

  • Managing a seven-figure paid search budget

  • Forecasting and optimizing investments and performance across paid search channels

  • Landing page optimization for prospect engagement, lead generation and conversions

  • Marketing analytics efforts, including attribution of success to investment

  • Ad Tech Stack strategy and implementation

  • Owning our SEO efforts

YOUR EXPERIENCE

  • Bachelor's Degree

  • Between 2 to 4 years experience in digital performance marketing

  • Track record of handling six-figure paid media investments

  • In-depth, hands-on, knowledge of our core media channels: AdWords and Bing

YOUR SKILLS

  • A highly data-driven, analytical and detail-oriented mind

  • Ability to share information and gain alignment from stakeholders when needed

  • Ability to prioritize your focus to meet deadlines when working on multiple projects

  • Strong understanding of eCommerce funnels and metrics

  • Strong understanding of analytics tools (Google Analytics, etc.)

YOUR CHARACTER

  • Keen team player that can wear multiple hats in a given day/week

  • Creativity, tenacity, curiosity and an entrepreneurial spirit

  • Strong interest in technology and mission-driven business models

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