JPMorgan Chase Paid Media Associate, Campaign Analytics and Social Media in New York, New York
The Chase Customer & Marketing Analytics team is a center of excellence to marketers across the entire bank analyzing and optimizing marketing programs while delivering a great experience for our customers. The team provides specialized skills in business intelligence, analytics, program analysis and optimization. Turning insight into action for marketers across all lines of business (card, retail, mortgage, etc.), media types (paid, owned, earned, etc.) and marketing channels (video, display, search, affiliate, mobile, social, etc.), the team is critical to the overall efficacy of marketing across the firm. The team has industry leading data, tools, technology and resources to convert analytics and insights into significant value for the business and our customers.
In this role, you will be the analytical and optimization expert for driving improvements for campaign-level analytics as well as paid social media. This includes a balance of data analysis, data visualization, marketing/campaign optimization and storytelling. Your expertise and insights will be expected to support campaign strategy, targeting, audience management, test design, reporting and optimization for selected lines of business across Chase. You will partner with campaign managers, data scientists, vendors and internal teams to assess, optimize and plan marketing performance that adds significant business value. Your deep understanding and incorporation of digital analytics and optimization will be instrumental in the optimization of paid media. Expert communication and collaboration skills are a must.
Why J.P. Morgan Chase Analytics? J.P. Morgan Chase has one of the largest proprietary data sets, is one of the most beloved brands and has one of the largest marketing programs in the world. The analytics team functions as a start-up with the support from executive management and the funding by the largest bank in the world. We continuously hire elite talent from the smartest analytical shops and the highest of walled gardens. We partner with best in breed technology, are continually building out a data-first approach across the organization and are insourcing more and more media buying capabilities by the day. Our vision is clear, our teams are aligned and our goals are defined. We have fixed deliverables that have to be met, however we welcome new ideas and offer the flexibility to architect your future and the future of the entire organization. You will have the ability to make an impact from day one with clear visibility on brands that have purpose.
DataAnalysis, Reporting and Analytics – Campaign Level
Collect and stitch together data acrossplatforms and sources to assemble a complete campaign view
Conduct analytical assessments of campaignperformance, isolating key drivers of success aligned to business goals
Define tracking, tagging and measurement requirementsof campaigns & tests
Collaborate with marketing partners ondevising data-driven analysis that generate actionable insights
Generate actionable insights to optimizestrategic improvements in marketing effectiveness
Relate marketing interactions withbusiness outcomes that yield innovations in our go-to-market strategy
Provide deep analysis on several projectsoutlined by senior management and lines of business
Create your own marketing analytics deepdives based on current topics, trades and innovation
Bachelor’s Degree in ananalytical or marketing discipline
At least 2 Years’ experiencedelivering actionable insights for marketing programs
Solid understanding of paid media landscape
In-depth knowledge, understanding and use of social mediaplatforms (Facebook, Twitter, SnapChat, LinkedIn)
Expert in building Excel workbooks andPivotTables
Ability to think beyond raw data and tounderstand the underlying business context and sense businessopportunities hidden in data
Experience presenting recommendations ina clear and concise way to "tell a story" with data
Self-starter with out-of-the box problemsolving skills who can independently drive results
Detail-oriented;multi-tasker; strong written and verbal communicator to multi-levelaudiences
JPMorgan Chase is an equal opportunity and affirmative action employer Disability/Veteran.