KeyBank Senior Growth Manager, Customer Marketing - Laurel Road (Fintech) in New York, New York
Senior Growth Manager, Customer Marketing - Laurel Road (Fintech)inNew York, NYatKeyBank
Date Posted: 10/17/2020
Employee Type: Full-Time
Location: 1995 Broadway New York, NY
Date Posted: 10/17/2020
Headquartered in Cleveland, Ohio, KeyCorp (Key) is one of the nation s largest financial services companies. Key provides investment management, retail and commercial banking, consumer finance and investment banking products to individuals and companies throughout the United States and, for certain businesses, internationally.
Our goal is to be the best regional bank in the U.S. What that means is we put our clients needs first and take a customized approach to meeting those needs. At Key we ve made a promise to our clients that they will always have a champion in us. To deliver on that promise, we re committed to building a team of engaged employees who do the right thing for our clients and help them achieve their financial goals each and every day.
Laurel Road, a brand of Key Bank, is part of the expanding FinTech space: we offer Mortgages, Student Loans, and Personal Loans through a digital online experience, https://www.laurelroad.com . We simplify the process for both borrowers and bankers, while increasing choices of products, improving tracking, and offering a positive banking experience.
ESSENTIAL FUNCTIONS AND RESPONSIBILITIES:
Lead Laurel Road s customer marketing efforts including engagement, loyalty, retention and cross-sell
Develop and execute Laurel Road s voice of the customer plan including organizing customer photoshoots, gathering testimonials, developing our customer council to glean valuable insights and working across product, marketing and operations to transform customers into brand advocates
Lead planning, recruitment and activation for Laurel Road s inaugural customer council and similar customer programs
Ensure voice of the customer is heard, working with New Product Development to grow suite of new digital banking products and related experiences
Develop and implement marketing plans and customer growth campaigns across channels to drive cross-sell and increase relationships through integrated channels such as direct mail, email, refer a friend, digital, and events
Lead efforts with Analytics and stakeholders to understand key customer trends and translate that data into actionable insights to inform product needs, customer profiles and loyalty tactics
Leverages customer insights and analytics to design detailed customer and cross-sell journeys and collaborate with Engineering, UX Design and marketing automation manager to implement journeys
Partner with operations team to closely monitor customer insights and satisfaction and creates action-oriented plans to address feedback
Analyze the effectiveness of customer marketing and cross-sell activities and adjusts future strategies and forecasts accordingly
Adhere to compliance procedures and internal/operational risk controls in accordance with any and all applicable regulatory standards, requirements, and policies
KNOWLEDGE, SKILLS and ABILITIES:
7 years of customer marketing experience in a fast-paced environment
Strong team player who can build strong working relationships, collaborate effectively across the marketing team and multiple stakeholder groups, and levels of leadership
Self-starter with entrepreneurial drive
Prior experience in developing customer loyalty program a plus
Strong communication skills and attention to detail
Strong organization and time management skills for effective project planning and management
Creative and solution-oriented problem solver, with a strong customer focus
Demonstrated knowledge of financial services and/or healthcare industry a plus
Bachelor's Degree required
KeyCorp is an Equal Opportunity and Affirmative Action Employer committed to engaging a diverse workforce and sustaining an inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.