Revlon Sr. Marketing Manager (Revlon - Beauty Tools and Licensing) in New York, New York
Revlon Beauty Tools is the #1 beauty tools brand in the U.S. and aims to further increase its lead. The Global Senior Brand Manager will be the brand development lead and work with Marketing and Regional leadership to identify areas of opportunity both regionally and globally, that will drive profitable growth. Ideal candidate will drive thought leadership and identify gaps in both our current offerings and new territories. The two key goals for this role will be: 1) develop pool of ideas that fill the strategic innovation funnel and tightly manage projects and teams to deliver a full mix on time in full and 2) Work with regional and marketing leads to incorporate innovation and communications as part of their holistic Revlon strategy.
Understand the consumer and translate this knowledge to create insightful strategy, communication and innovation
Analyze the potential of new products, making recommendations based on sales and profit analysis
Drive and manage all aspects of innovation from idea to launch. Includes insight development and testing, crafting the mix, business case modeling, communication & POS assets, and sell-in through each stage gate.
Holistic and detail understanding of portfolio in context of company, customer, and competition and make strategic recommendations for expansion or rationalization
Manage Advertising & Marketing budgets with an eye for driving efficiencies and effectiveness
Development and presentation of activities and strategies to senior management as well as briefing and managing agencies on day to day basis
Develop media strategy recommendations throughout the year and seek ongoing optimization opportunities
Become the brand expert through ongoing analysis, consumer insights, and knowledge of category dynamics and competition
Brand interface with global regions
KNOWLEDGE & SKILLS REQUIRED:
Innovation leadership experience - ability to apply critical/creative thinking to get things done
Learning and strategic agility – demonstrate a proven record of learning from successes and failures and the ability to create and execute a vision
Thrive in a dynamic, lean, and structured environment with proven record of completing projects on time in full through excellent cross functional team management, leadership, and influence
Demonstrate bias for action with high energy and commitment level
Experience in understanding, assessing, creating and delivering digital (especially social media) that lead to great work and results.
Proven record of drive and initiative with great interpersonal and communication skills
Analytical / quantitative acumen
Clear demonstration of external orientation, team leadership, team commitment, influencing others
Self-starter who takes initiative and speaks their mind
5 years relevant work experience in marketing or brand management. Global brand development a plus.
Experience and/or passion in cosmetics, beauty, or personal care categories
- Oversight of 1 ABM
Minimum Education Required:
- A bachelor’s degree is required, and an MBA is ideal.
Minimum Years Experience Required:
- 5 - 7 years
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)
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