McCann NY SVP, Head of Content Production - Craft in New York, New York
SVP, Head of Content Production - Craft
WHO WE ARE
To achieve success in the world of global production, you need more than just clear processes and smart technology, you need true craftsmen and women – people who care deeply about their clients’ brands and who work tirelessly to drive maximum cost savings for a client while ensuring that each brand’s story remains impactful as it travels around the world.
At Craft Worldwide, we’ve been fortunate enough to assemble a team of the industry’s best craftspeople, each with a rich and robust background in advertising, adaptation and production.
Craft Worldwide currently employs over 1,200 full-time employees operating in 20 offices with specialty in global broadcast/video production, print production, digital production and global translation.
While we are wholly owned by McCann Worldgroup, we have been purposely established as a truly independent company within the Interpublic Group of Companies.
The SVP/Head of Content Production is responsible for management of all aspects of content production at Craft North America, a key region in our growing global content network at McCann Worldgroup. This individual will lead a team of Producers, Shooters, Editors and full execution of content within the region. She/he is responsible for overseeing our growing practice of content production from start to finish, including budgeting, timeline, staffing, production, post production, and delivery.
Manage, grow and oversee content production scopes, resources and workflow
Responsible for executing high quality content at low-cost in a quick, agile creative environment
Direct and manage our content team, both in their day-to-day responsibilities and in their ongoing career development
Partner with IPG agencies and direct clients to grow and execute projects
Streamline and manage content production onshore, near-shore and offshore across all accounts
Analysis content production operations, streamline and improve workflows, processes to increase efficiency and reduce costs
Improve studio business process, expand capabilities & workflow through technology, and drive incremental production revenues
Manage staff, performance reviews and mentor career growth
Collaborate with McCann Worldgroup and IPG creative agencies to direct work through to Craft instead of to external third-party suppliers
Work with closely with Agency finance to develop contracts and agreements
Manage and lead new business opportunities
Monitor and manage the ongoing financial performance of Craft North America against agreed projections and forecasts (including revenues, profit margins and other key performance metrics)
Develop and maintain rate cards that ensure continued competitiveness against the marketplace
Create budgets and forecasts as required within the McCann Worldgroup financial cycle
Monitor all financial metrics related to production staffing – billability, utilization, investment allocations and revenue forecasts
Assist with organizational restructuring efforts, casting, forecasting and talent management
Partner with the MD, CFO, HR department and other global Craft offices to optimize all staffing activities within the production group – open hires, rotation planning, freelance management and vendor management
Stay abreast of new developing digital production technologies
Collaborate with other Craft global offices to optimize finance performance and talent/capabilities utilization
Perform other duties as assigned
Must have at least 15+ years of experience production, post production experience, minimum five years at studio, network, agency, production company
Strong business acumen to support the daily financial management and strategic commercial vision of the organization
Must have agency production experience
Must have excellent communication skills, both written and verbal
Must have project management/program management experience
Must be a competent leader, teacher and mentor for others
Experienced collaborator with creative agencies and offshore production facilities
Ability to mine and secure additional direct client relationships beyond those supplied through creative agencies.
NOTE: This job description is not intended to be all-inclusive. Employee may perform other related duties as negotiated to meet the ongoing needs of the organization.
New York, New York, United States