Pictometry International Corp. d/b/a EagleView Marketing Manager in Rochester, New York

Marketing Manager US-NY-Rochester
Company Information Mixing technology, data, and first-in-class innovation, EagleView is not only leading the property data analytics market, but also changing lives along the way. Come join us and make great things happen!EagleView is a fast-growing technology company driving game changing innovation in multibillion-dollar markets such as property insurance, energy, construction, and government. Leveraging 17 years of the most advanced aerial imaging technology in the world, along with the most recent advances in machine learning and AI, EagleView is fundamentally transforming how our customers do business.At EagleView, we believe that making our culture engaging and empowering are keys to success. Our kitchens are stocked 24/7; social, athletic, and wellness opportunities are plentiful; and the growth, education, and potential of employees is a top priority, making EagleView a "Best Place to Work" for more than five years running.

Job Description

The Marketing Manager is an experienced, energetic individual who manages B2B marketing programs that support the EagleView sales teams across our Insurance, Energy Infrastructure and Solar. Business units. The right candidate will be an enthusiastic, creative self-starter with an entrepreneurial, 'can do' attitude willing to jump in and get involved with a very exciting, fast-paced, innovative technology company. The marketing manager will be someone who is able to see the big picture, communicate ideas well and connect business needs to solutions. As an instrumental team member, he or she will work closely with the business unit product managers/analysts and marketing director to implement programs that increase awareness, drive leads and generate revenue.

PRIMARY RESPONSIBILITIES

  • Develop and implement marketing campaigns and strategies to support business units and overall company revenue goals
  • Ability to identify and quickly respond to market opportunities
  • Create strategic go- to- market plans that provide a unique and consistent reach to target audiences through thought leadership efforts
  • Craft various messaging and value propositions between solutions and unique buyer personas
  • Create, track and deliver content and advertising through media plans and calendars
  • Manage and identify PR and editorial opportunities
  • Write/edit press releases, case studies, eReports and articles
  • Produce collateral materials including presentations, data sheets, proposals and sample finished reports
  • End to end reporting on all campaigns to both sales stakeholders as well as executive stakeholders
  • Support sales with research, competitive profile information and tracking industry trends
  • Create content for use in lead engagement and marketing automation
  • Understand, identify and leverage social media opportunities
  • Manage budget, expense reports and invoices
  • Other duties as assigned
Skills & Requirements
  • Minimum 5 years' experience in marketing.
  • Direct experience in design and execution and tracking of comprehensive and integrated marketing and sales programs
  • Experience in marketing automation with proven results familiarity and experience with social media applications
  • Marketing experience in Property and Casualty Insurance, Energy Infrastructure and Solar a plus.
  • Experience with SiriusDecisions campaign and demand frameworks and models and plus.
  • Bachelor's degree, preferably in Marketing, Communications or Public Relations

EagleView and its subsidiaries are equal opportunity employers and, as such, affirm in policy and practice to recruit, hire, train, and promote, in all job classifications, without regard to race, religion, color, national origin, citizenship, sex, age, veteran status, disability, genetic information, or any other protected characteristic.

EagleView will not discriminate against persons because of their disability, including disabled veterans, and will make reasonable accommodations for known physical or mental limitations of qualified employees and applicants with disabilities. If you are interested in applying and require special assistance or accommodations due to a disability, please contact our Human Resources department at EEOaccomodations@eagleview.com.