Wegmans Web/App Performance Marketer in Rochester, New York
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There’s never been a better time to be on the Digital Marketing Team at Wegmans! Wegmans is a Fortune Top 100® fast growing company, working on the cutting edge of technology to transform and grow our digital strategy and e-commerce businesses. We are looking for innovative thinkers with passion and drive, to help us move into the next big phase of our business.
As a Web/App Performance Marketer you will focus on optimizing the customer experience and driving sales on our website and apps, identifying opportunities to leverage the channel most effectively with A/B testing and measurement of results. You will heavily rely on performance metrics and data to own and leverage the customer path to purchase, recognizing where there are improvement opportunities, and proposing the ideal mix of digital tactics to successfully impact the path and drive sales in various categories across the company.
What will I do?
Use performance data and strategic digital tactics to drive sales, grow basket size, and reduce customer fallout on both our web and app platforms
Implement segmented and personalized Web and App experiences throughout the platforms for our customers
Own and leverage the customer path to purchase; use performance metrics to determine improvement opportunities on product placement, collections, banners and home page content
Design and execute A/B tests to most effectively use web and app digital tactics
Deliver the best customer experience, focusing on removing friction points on the app and website platforms
3 or more years work experience optimizing and driving the sales performance of ecommerce platforms using digital technologies
Experience using Adobe Analytics, Target and/or Campaign
Experience measuring digital marketing performance on an app and .com platform in an omni channel environment.
Skilled in Customer Experience Mapping
Bachelor’s Degree in a related field
As an essential business, we remain open and would love to have you join our team and help to support our communities.
Download Video at https://clientfiles.tmpwebeng.com/wegmans/video/RECRUITMENT2020V1_FINAL.mp4
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Wegmans has great benefits and a true family atmosphere, which makes me feel appreciated and recognized for my hard work.
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Wegmans is an Equal Opportunity Employer. We recruit, hire, train, and promote without discrimination due to age, race, color, religion, sex, sexual orientation, national origin, citizenship, disability, military leave or veteran status, genetic information, or any other status protected by applicable federal, state or local law.
From FORTUNE. © 2020 FORTUNE Media IP Limited. All rights reserved. FORTUNE and FORTUNE 100 Best Companies to Work For are registered trademarks of FORTUNE Media IP Limited and are used under license. FORTUNE and FORTUNE Media IP Limited are not affiliated with, and do not endorse products or services of, Wegmans Food Markets Inc.
Wegmans is committed to ensuring all applicants can successfully submit an application for consideration. If you have a disability under the ADA or similar law; and you wish to discuss potential accommodations to complete your application for employment, please call (585) 429-3737 and someone would be happy to assist you.
Copyright © 2020 Wegmans Food Markets. All rights reserved.
Schedule:Full timeMorning, Afternoon.Must be 18 years or olderRochester, NY1500 Brooks Ave11/09/202012/10/2020R0071521
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